In 1955, Jack Daniels wasn’t the best selling whiskey in the world. In fact, most people had never even heard of Jack Daniels. It was a small, regional brand selling just 150,000 cases annually of its black labeled Tennessee whiskey. But by the … [Continue reading] about Jack Daniels and Frank Sinatra – Leveraging the Power of Endorsements
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Need to Write a Headline in a Hurry? Try Using These Headline Templates
Sometimes you don’t have hours to write and mull over headlines. When that happens, use these templates to speed up the headline writing process. 1: Get [desired result] in [time period] This is a promise that is delivered in a certain time … [Continue reading] about Need to Write a Headline in a Hurry? Try Using These Headline Templates
7 Steps to Write Better, Faster and More
Would you like to write a great blog post or email in half the time without losing quality – and perhaps even make your content better in the process? Here’s how you can start writing better, faster and more: 1: Create an outline. Your outline is … [Continue reading] about 7 Steps to Write Better, Faster and More
3 Steps to Changing Your Business Mindset
If you have the right mindset, then everything else will work itself out. But if you have the wrong mindset, nothing else will work. Here’s how to get your head on straight: 1: Trust your own ideas and strengths. Stop comparing yourself, stop … [Continue reading] about 3 Steps to Changing Your Business Mindset
Marketing Lessons Learned From Psychopaths
In my never ending search for ways to better appeal to my audience, I sometimes venture into the dark recesses of the human psyche so that I might better understand my customers and even myself. I’m not picking on psychopaths here. Nor am I … [Continue reading] about Marketing Lessons Learned From Psychopaths
