Every sale you make is a sale you have somehow purchased. And once you get your mind around this, marketing will become a lot easier.
Free traffic? There is no such thing. Maybe you didn’t spend money to get the traffic, but guaranteed you spent time.
Sales from affiliates? You spent time recruiting them and you are paying them a commission on each sale.
Sales to your own list? You bought those customers from the method you used to get them on your list, warming them up, getting them to trust you, etc.
You are always investing SOMETHING to make a sale.
Which is why, if you haven’t already, you need to learn to make $1.50 on every $1 of advertising you spend. By spending money on proven methods to get sales, you can rapidly scale up.
You spend $1,000 on Facebook ads and make $1,500? Congrats, you now have a sustainable business. Rinse and repeat and repeat and repeat.
This is the ultimate goal – to stop spending your time and start investing your money to get sales.
After all, you only have so much time, and every minute is precious.
But when you can make money every time you invest money – NOW you are truly a marketer, and that six and seven figure business is just around the corner.