I’ll bet there is something that is holding you back from greatness in your online business… And if you eliminated this one thing, you’d get more accomplished in a week than you’re currently getting done in a month. And not only would you get more done, but you’d make more money, too. Maybe exponentially more…
I know, because I’ve experienced this myself. There was something holding me back, and at first I didn’t even realize what it was or why it was stopping me from earning as much as I wanted to make.
This thing is in your business, and while almost every online marketer has this same problem, the issue itself differs from one market to another. Goodness, that’s about as clear as mud, isn’t it?
Let me try to illustrate…
Imagine you have a giant hourglass filled with gold nuggets. Any nugget that falls to the bottom of the hourglass is yours to keep, and there is an unlimited supply of gold nuggets at the top.
But here’s the problem: Because an hourglass is skinny in the middle, the nuggets have a hard time falling to the bottom. In fact, those nuggets are continuously getting jammed in the middle, and when that happens, you’re not getting any gold nuggets at all.
The solution is obvious – eliminate the area that is slowing down the flow of gold nuggets. In the case of your business, identify and eliminate the bottleneck.
Let’s say you’re a whiz at creating content, making products and doing social media. But building landing pages, sales pages, websites and all of that is hard work for you. It can take you days or weeks to build a funnel.
There’s your bottleneck! Get a program such as Leadpages or ClickFunnels to allow you to quickly and easily build those pages and you’ve just eliminated your bottleneck.
Or maybe you’re an expert at building pages but you’re terrible at writing content. Hire someone to write content for you or find another way to get content such as curation or maybe recording your own videos.
Perhaps the only thing you do well is social media. Then the answer might be to do social media for other marketers, teaming up with them and even taking a percentage of profits.
The idea here is to determine what you’re good at, what you’re NOT good at, and then find a way to eliminate, outsource or expedite the thing(s) you’re not good at – your bottleneck.
In my case, I was great at creating content, getting product ideas, setting up JV’s and a host of other things, but I didn’t like the technical aspect of building websites, pages and so forth. When I found a way to make it easy for myself, I freed up an amazing amount of time and energy which I then used to focus on my strengths. And when I did that, I literally tripled my income, had more fun in my business and for the first time found the entire experience to be thoroughly enjoyable.
I’d removed the bottleneck, removed a lot of stress and frustration, and replaced it with many more opportunities to build my list, gain new JV partners and make more money.
Find your bottleneck and eliminate it so that you can concentrate on your strengths, and that hourglass of gold nuggets will be replaced by a firehose of income.
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