…even if you’re the world’s worst procrastinator.
I’ve used this technique to create all sorts of things, from a free bonus I put together and gave away for an affiliate product, all the way up to $1,000 training programs.
Creating content and products is a huge obstacle for most marketers because it takes so much time and effort.
But what if you had a way to create products – such as expensive training programs – that you could finish in a week?
And better still, what if you got paid for them before they were even done?
The first key you need is a big, fat, public DEADLINE.
If your deadline is public, then you will move heaven and earth to get it done – or at least I hope you will.
If you don’t, you’re in for some major public ridicule and embarrassment, not to mention the fact that you are letting people down.
The second key here – and this goes hand in hand with the first – is you’re going to sell what you’re selling BEFORE it’s created.
You tell people what you’re creating, you tell them when it’s going to be done, and you sell it before you ever make it.
And in the case of a training program, you’re going to create your product LIVE and then continue to sell the recordings as a product after the event.
So, in a nutshell – decide what you’re selling. Tell the world what you’re selling and when it will take place, and take orders. Hold the live event, create the product and continue to sell it.
Here are the details:
This works best if you are already good at something. This way, you know the material and don’t need to do any research. If you need research, then you might need to add a day or two to this process or use this shortcut – bring in an expert.
If you’re using experts, then you can cover any topic. Or every topic. Because no matter what your topic is, there is someone out there that can do the actual teaching for you – you just split the profits with them.
For the rest of this article, we’ll assume you’re the one with the information.
Set a deadline, because with a deadline and a hundred or so people depending on you to get your work done, you will get the work done. It’s that simple. They’ve put their money on you, and they believe in you.
You will not let them down, which ensures the training course you’re making – which would normally be finished in a month or two – is completed in a week’s time.
Deadlines are magic this way, regardless of whether or not you naturally procrastinate. Without a deadline, your work expands to fill the time. This doesn’t necessarily mean a better product – it just means it takes longer to make.
You can be surprisingly nimble with this method, getting products out fast on hot topics and things people want right now.
Figure out what the big 5 to 7 things are that you want to cover. What are the big ideas? What are the giant take-aways?
Instead of writing a sales letter, write bullet points. Remember, you’re doing this FAST. Don’t write a giant sales letter, write the high points. Tell them what they’re going to discover and how it’s going to benefit them through bullet points. Use curiosity, too.
You’re going to do a webinar. Create a Powerpoint with an intro and all of the major points. Let people ask questions at the end, because some of your very best material will come from the questions, things you didn’t even think of.
Cut up your recording into parts and sell it as a course. You’ll have an intro, and each of the major points. You might also want to get it transcribed and then edit the transcription to give your customers a written copy, too.
Selling your course BEFORE you make it gives you a DEADLINE. You’re telling people when the live event will happen. You’re giving them a deadline, too, because they have to sign up before the deadline or they will miss the class.
Once you hold the class, upload the webinar into the members area and give access to everyone who bought. Some people will make it to the live event, some won’t, but they all get access to the recordings.
If there is something you feel you can do better, go ahead and record it again. Make a new recording of that section and replace it in the member’s section.
That’s the beauty of this system – you get it done fast, but it doesn’t have to be perfect. If you feel like it, you can go back and improve on it. And if you omitted something, make a new recording for that, too.
And what if you create a flop? That’s not even possible with this system. If you promote a product you’re going to create and no one buys, then you know not to waste your time making it.
Using this simple system, you get paid before you ever create your products, and you can crank products out faster than ever before. Plus, you can sell the recordings for a long time to come.
Just imagine if you create a new product every two weeks. In a year’s time you’ll have 26 new products you can continue to sell, repurpose, use as bonuses, sell the rights to and so forth. 26 new launches, 26 new products and 26 new revenue generators.