I’m not sure why I’m still getting pushback on how often to email your list. My answer is daily, or even more often if you’ve got a good reason. But a lot of marketers out there ‘know’ that the ‘rule’ is to email 3 times per week. Except… it’s not.
Picture your favorite sexy movie star, whoever that might be. Imagine that every day that sexy movie star emails you a new picture of themselves – naked.
Would you think they are mailing too often? Doubtful. I’m going to guess you would be eagerly anticipating that next email and opening it with delight.
Disclaimer: Do NOT send your list naked pictures of yourself. That was just to prove the point that if your emails are interesting enough, people will welcome them every day.
If your emails contain tomorrow’s winning lottery numbers or hot stock picks, will they get opened? You bet.
But if your emails are lame, boring or worse, then what happens? People say you’re emailing too often because they aren’t interested in what you’re sending them. Think about how to make your email content more like a hot stock pick or a naked movie star, and less about boring stuff no one cares about. Then you can email as often as you like.
As always, learn to live with unsubscribes because you’re going to get people unsubscribing no matter how frequently or infrequently you mail. Don’t worry about it.
And one more thing… if you’re still skeptical about the value of emailing every day, do this test: Take a look at how much you earned from your list in the last 30 days. Now email daily for the next 30 days and compare totals. You’ll notice a big difference.
Customers buy when they are ready. Thinking you can send one or two emails and get all the potential sales out there is naïve at best. You’ve got to keep reminding them of why they want to buy and do it in a way that makes them want to read your emails.
Tall order, right? But you know your niche and you know what makes them tick and what best grabs their interest. Now use that special insider knowledge and email your list something engaging every single day!